We began as the Bower Studio in 2011 and had a retail shop located in Amherst. At the time, we were an herbal apothecary along with selling our plantable seed cards. Since Covid, we did a rebrand and switched to focusing on the cards, working out of our studio, which was located in Eastworks at the time. Once our refreshed brand got rolling, we felt the next logical step was a brick-and-mortar shop, especially since people were asking where they could purchase our products. We were lucky that both Assemble and 25 Central were carrying our cards, so we had visibility in downtown shops already.
When the space became available in Thornes, it seemed like the ideal spot at the ideal time. The size is just right for us, and it’s in a highly visible location on Level One, providing the perfect showcase for what we do, which continues to evolve. We also offer a range of pronoun badges, which used to be its own brand, but now everything lives together. Other items include felt patches, stationery, pencils, erasers, accessories, and much more.
Our whole ethos at Small Victories is that we are all trained artists and creatives in our own way, and we each get to bring our personal experiences, expertise, and passions to this business. I love that I get to run a business with other like-minded and artistic people, in a space that’s centrally located in Northampton. Everyone on our team has a part in creating something for our local economy, which feels really meaningful.